Browsing School of Hospitality and Tourism Management by Subject "pull factors"

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Examining the Influence of Push and Pull Travel Motivation Factors on Domestic Tourism Performance. A Case of Mombasa County, Kenya

Mshai, Mwawaza Stella; Kariuki, Albert C; Ndubi, Edgar O (2022-09)

Understanding tourist’s motivations to visit destinations is important as it helps in segmenting the markets thereby allowing tourism stakeholders to correctly target them. This study aimed at establishing the influence ...