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dc.contributor.authorZentes, Joachim
dc.contributor.authorMorschett, Dirk
dc.contributor.authorSchramm-Klein, Hanna
dc.date.accessioned2020-06-08T06:03:54Z
dc.date.available2020-06-08T06:03:54Z
dc.date.issued2017
dc.identifier.isbn978-3-658-10183-1
dc.identifier.urihttp://ir.mksu.ac.ke/handle/123456780/6320
dc.description.abstractThe economic importance of retailing is constantly increasing, as can be seen from the development of many countries across Europe, America and Asia. In highly developed countries, retailers are taking an increased leadership role in every distribution channel. Expansion strategies, retail branding strategies, innovative solutions for supply chain management and many other developments all reflect this trend. Transformation countries such as those in Central and Eastern Europe and emerging countries such as China or Brazil are also seeing fundamental changes in retailing structures, which may lead to comparable developments. Internationalisation has also led to profound changes. Formerly local or national retailers are increasingly developing into global players with worldwide operations.en_US
dc.language.isoen_USen_US
dc.publisherSpringeren_US
dc.titleStrategic Retail Managementen_US
dc.title.alternativeText and International Casesen_US
dc.typeBooken_US


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