Browsing School of Business by Submit Date
Now showing items 1-20 of 43
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Database Marketing
(Springer, 2008)The confluence of more powerful information technology,advances in methodology, and management’s demand for an approach to marketing that is both effective and accountable, has fueled explosive growth in the application of ... -
Digital Business Models
(Springer, 2019)The Internet economy is essentially characterized by its considerable dynamic and speed of change. The rapid digitalization of numerous areas of life has resulted in a shift towards today’s Information Society. Therefore, ... -
Logistics
(Springer, 2013)Globalization and Logistics are closely connected, just as Globalization and Academic Lecturing are. This poses new challenges in studying Logistics and makes textbooks in English an important tool in college and university ... -
Leadership Today
(Springer, 2017)The story that today’s workforce is looking for different skills and qualities in its leaders has become abundantly clear in the past decade, not only through a major shift in corporate leadership, but also through shifts ... -
Time Series Econometrics
(Springer, 2016)Over the past decades, time series analysis has experienced a proliferous increase of applications in economics, especially in macroeconomics and finance. Today these tools have become indispensable to any empirically ... -
Economics as Applied Ethics
(Springer, 2017)This is a substantially revised version of the first edition. Some of the chapters have been largely rewritten, notably the chapters on ‘happiness’, the valuation of life and the problem of equality. In addition, Chapter ... -
Business Process Management Cases
(Springer, 2018)Business Process Management (BPM) is an important and timely topic. For many companies, BPM is the key for mastering digital transformation and for innovating their business models. The fast pace of change has also taken ... -
Knowledge Management
(Springer, 2018)On the path towards a knowledge-based society, organisations – firms, public institutions, non-governmental organisations – increasingly face the challenge to mobilise knowledge resources for creating value in a sustainable ... -
Essentials of Business Analytics
(Springer, 2019)Business analytics is the science of posing and answering data questions related to business. Business analytics has rapidly expanded in the last few years to include tools drawn from statistics, data management, data ... -
Microeconomics
(Springer, 2014)It would not be easy to avoid all discussion of economics in twenty-first century America. You would have to keep your distance from television, radio and newspapers, not to mention casual conversations on the job, over ... -
Game Theory
(Springer, 2015)This book is a compilation of much of the material I used for various game theory courses over the past decades. The first part, Thinking Strategically, is intended for undergraduate students in economics or business, ... -
Energy Economics
(Springer, 2017)Access to energy resources, energy supply security, high and increasing prices of energy, lack of competition, slow market entry of renewables, insufficient investment in energy efficiency, and sluggish progress in ... -
Applied Quantitative Finance
(Springer, 2017)The third edition of Applied Quantitative Finance moves the focus to risk management. As a consequence, we changed the basic structure from four to three chapters with many more contributions to market and credit risk. ... -
A Concise Guide to Market Research
(Springer, 2019)We’ve revised the third edition thoroughly. Some of the major changes compared to the second edition are: 44The third edition comes in a new design template, which allowed us to implement further pedagogical elements, ... -
Managing Sustainable Business
(Springer, 2019)This book provides an excellent framework for managers to pursue sustainable business in a strategic way. At the same time, it is a learning model, starting with the foundations of risk management and stakeholder management ... -
System Dynamics
(Springer, 2017)This book System Dynamics: Modelling and Simulation is a totally new book with numerous examples and case studies for better understanding the complex systems and their changes through modelling and simulation to aid in ... -
Econometrics
(Springer, 2011)This book is intended for a first year graduate course in econometrics. I tried to strike a balance between a rigorous approach that proves theorems, and a completely empirical approach where no theorems are proved. Some ... -
Corporate Social Responsibility
(Springer, 2013)We are now in an era where being socially responsible is what is expected of all organizations regardless of where such organizations are based and what they do. Being socially responsible must start from the very top ... -
Fundamentals of Business Process Management
(Springer, 2013)Business Process Management (BPM) is a special field for more than one reason. First of all, BPM is a crossroad of multiple, quite different viewpoints. Business managers are attracted to BPM because of its demonstrated ... -
International Trade Theory and Policy
(Springer, 2014)There is no lack of good international economics textbooks ranging from the elementary to the advanced, so that an additional drop in this ocean calls for an explanation. In the present writer’s opinion, there seems still ...
