Social Media Management

dc.contributor.author	Looy, Amy Van
dc.date.accessioned	2020-05-26T07:55:43Z
dc.date.available	2020-05-26T07:55:43Z
dc.date.issued	2016
dc.identifier.isbn	978-3-319-21990-5
dc.identifier.uri	http://ir.mksu.ac.ke/handle/123456780/6289
dc.description.abstract	This book is written as an international handbook and primarily targets students in economics and business administration. Also other students interested in the organization’s way of working or social media management in general are encouraged to read the book. Additionally, business people (ranging from employees to managers and CxOs) who wish to get acquainted with the diverse business aspects of social media will profit from the book.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Springer	en_US
dc.title	Social Media Management	en_US
dc.title.alternative	Technologies and Strategies for Creating Business Value	en_US
dc.type	Book	en_US