School of Business: Recent submissions

Now showing items 41-43 of 43

    • Logistics 

      Gleissner, Harald; Femerling, J. Christian (Springer, 2013)
      Globalization and Logistics are closely connected, just as Globalization and Academic Lecturing are. This poses new challenges in studying Logistics and makes textbooks in English an important tool in college and university ...

    • Digital Business Models 

      Wirtz, Bernd W. (Springer, 2019)
      The Internet economy is essentially characterized by its considerable dynamic and speed of change. The rapid digitalization of numerous areas of life has resulted in a shift towards today’s Information Society. Therefore, ...

    • Database Marketing 

      Blattberg, Robert C.; Kim, Byung-Do; Neslin, Scott A. (Springer, 2008)
      The confluence of more powerful information technology,advances in methodology, and management’s demand for an approach to marketing that is both effective and accountable, has fueled explosive growth in the application of ...