School of Business: Recent submissions
Now showing items 1-20 of 43
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International Business Management
(Springer, 2019)We are living in a world where the only certainty is the uncertainty in the human affairs. A few decades ago, it was common among the academicians to discuss a future where large multinational corporations would be in ... -
Global Supply Chain and Operations Management
(Springer, 2019)In everyday life, all of us take supply chain and operations management (SCOM) decisions. If you move to a new flat, location planning is first necessary. Second, you need a plan of how to design the overall process. ... -
Excel Data Analysis
(Springer, 2019)Why Does the World Need—Excel Data Analysis, Modeling, and Simulation? When spreadsheets first became widely available in the early 1980s, it spawned a revolution in teaching. What previously could only be done with ... -
Strategic Human Resource Management and Employment Relations
(Springer, 2018)The theoretical roots for the study of human resource management (HRM) in organisations have existed in the Western contexts for over a century when seminal ideas of influential management thinkers such as Taylor, Drucker ... -
Market Research
(Springer, 2018)In the digital economy, data have become a valuable commodity, much in the way that oil is in the rest of the economy (Wedel and Kannan 2016). Data enable market researchers to obtain valuable and novel insights. There ... -
Fundamentals of Business Process Management
(Springer, 2018)Almost 5 years ago, we decided to join forces and deliver a textbook on Business Process Management (BPM). Since then, BPM has grown more important than ever. Businesses around the world are carrying out BPM initiatives ... -
Electronic Commerce 2018
(Springer, 2018)Electronic commerce, the topic of this book, has grown rapidly, with companies like Facebook, Google, Pinterest, LinkedIn, Uber, Alibaba Group, and Amazon.com setting new levels of performance every year. Electronic ... -
Customer Relationship Management
(Springer, 2018)Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured considerably – both from ... -
Business Ethics - A Philosophical and Behavioral Approach
(Springer, 2018)The question of whether or not there is a need for ethics in business is still a scientific discussion. However, in the context of the 2000 Enron crisis, the first doubts arose as to whether a business enterprise without ... -
Analytical Corporate Finance
(Springer, 2018)The book offers an innovative view of the most important areas of study for a newcomer in finance. The book aims to be a guide through the most common and interesting topics of corporate finance, supported by a rich ... -
Taxation in European Union
(Springer, 2017)The “European tax law” is a set of regulations issued by the EU institutions and designed to provide the control of tax matters over the tax legislations of the Member States. However, the existence of EU rules aimed ... -
Sustainable Supply Chains
(Springer, 2017)Who is this book for? In this Preface we give a quick introduction to the objectives and intended audience of the book, the guiding principles we adopted in assembling it, and its structure. In the Introduction (Chap. 1 ... -
Strategic Retail Management
(Springer, 2017)The economic importance of retailing is constantly increasing, as can be seen from the development of many countries across Europe, America and Asia. In highly developed countries, retailers are taking an increased ... -
Principles of Microeconomics
(Springer, 2017)One may wonder why I think that it makes sense to add yet another introductory textbook to the overfilled shelf of well-established books on microeconomics. There are three reasons that motivated me to do so. First, a ... -
Enterprise Risk Management Models
(Springer, 2017)Enterprise risk management has always been important. However, the events of the twenty-first century have made it even more critical. Nature has caused massive disruption, such as the tsunami that hit Fukushima in March ... -
Social Media Management
(Springer, 2016)This book is written as an international handbook and primarily targets students in economics and business administration. Also other students interested in the organization’s way of working or social media management ... -
Multinational Management
(Springer, 2016)In this book, we want to emphasize that hundreds of emerging Asian companies will reach out to the world and enter the globalmarket in the next decade. At thismoment, these new companies are rather unknown in the West. ... -
Handbook of Consumer Finance Research
(Springer, 2016)The fi rst edition of the book was published in 2008, during which American consumers were experiencing the great recession (2007–2009). After 6 years, the American economy is still recovering, and consumers are facing ... -
Supply Chain Management and Advanced Planning
(Springer, 2015)More than 15 years have passed since we started working on the first edition of this book. A lot has happened in the meantime. A dot-com bubble has grown and burst. Another wave of lean management has rolled over the ... -
Strategic International Management
(Springer, 2015)In this third edition, all chapters have been updated, new chapters integrated, all case studies revised and recent data were integrated. The concept, as it is described below, remained unchanged. Over the last few ...
