| dc.description.abstract | This book is a college-level version of a longer
volume aimed at graduate courses and the professional
market. The basics are shared because
the subject matter and its significance are the
same. Everybody understands the importance of
the media and information sector. It is a growing
and dynamic field, encompassing content creation,
distribution platforms and technology
devices. The information industry sector in 2017
accounted for about $1.7 trillion in the USA and
$6 trillion worldwide, about 6% of global gross
domestic product (GDP). As a share of “discretionary
income,” the share of the sector is closer
to 20%; as a share of “discretionary time,” it is an
extraordinary 30%. Per capita media consumption
in the USA is 2100 hours annually, which
translates to 5.7 hours per day. And it is not only
quantity that counts. Media industries are also a
driver of change, leading in technological innovation,
testing new organizational practices, and
transforming societal institutions and culture.
Thus, there is no dispute over the centrality of
the sector in advanced and developing economies
and societies. | en_US |
