Digital Media Usage And Prevalence Of Internet Addiction Among Undergraduate Students In South Africa

Abstract

The use of Internet and digital media in the academic sector has significantly improved knowledge creation. The Internet has particularly proven itself to be a valuable resource in the enhancement of knowledge production and dissemination. The purpose of the study on which this chapter is based was to establish how excessive non-academic use of the Internet detrimentally affects daily lives of undergraduate students. A survey was conducted of 390 university undergraduate students, comprising mainly of adolescents or young adults, who were selected using stratified random sampling at two South African universities. The universities selected were Fort Hare and Nelson Mandela. Data was collected using the Modified Internet Addiction Test for Undergraduates (MIATU), a modification of Internet Addiction Test (IAT) questionnaire. 282 (72.3%) of the respondents indicated that they make use of the Internet daily with 34.8% spending more than 10 hours. More than 60% have access to at least two electronic devices. Most of the respondents stayed online longer than intended (x̅ 2.88), slept less at night due to Internet use (x̅ 2.63) and hence spent less time studying owing to Internet surfing (x̅ 2.27). Furthermore, the amount of time spent on the Internet had a significant relationship with the level of influence the use of the Internet had on respondents (B = 0.250, t = 4.850, p<0.05). The findings are indications that the excessive amount of time spent on the Internet served as a distraction from school work; a situation that disadvantaged students in academic productivity. These findings suggest that the uncontrolled use of new media is both a hazard and a potential danger to academic productivity. This is the first study in South Africa that empirically investigates Internet use pattern by undergraduate students, Internet use rate and problematic Internet use among undergraduate students.