Browsing School of Business and Economics by Subject "Superior customer"
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Influence of Hybrid Strategy on Small & Micro Enterprises (SMES) Performance: A Survey of Electronics Firms in Machakos Town, Machakos County, Kenya
(2022-01)The purpose of this study was to investigate influence of hybrid strategy on the performance of Small & Micro Enterprises (SMEs). This study focused electronics firms in Machakos Town, Machakos County, Kenya. A mixed ...