Browsing School of Agricultural Sciences by Subject "Micronutrient"

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Determinants of Consumers’ Choice and Willingness to Pay for Biofortified Pearl Millet in Kenya

Ongudi, Silas O.; Ngigi, M. W.; Kimurto, P. K. (Taylor & Francis, 2018)

Globally, micronutrient deficiency is a major health concern as more than two billion people suffer from iron deficiency, 1.75 billion are at risk of low zinc intake, while 127 million pre-school children suffer from ...
Social Network Effects on Consumer Willingness to Pay for Biofortified Crops

Muange, Elijah N.; Oparinde, Adewale (2018-02)

Micronutrient deficiency, also known as hidden hunger, affects about two billion people globally. Adoption and consumption of micronutrient-enriched—that is, biofortified—staple crops, is a potential solution to alleviating ...