Browsing School of Business & Economics by Subject "Hybrid strategy"

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Influence of Hybrid Strategy on Small & Micro Enterprises (SMES) Performance: A Survey of Electronics Firms in Machakos Town, Machakos County, Kenya

Njoroge, Reuben Kimani; Arasa, Robert; Nganu, Margaret (2022-01)

The purpose of this study was to investigate influence of hybrid strategy on the performance of Small & Micro Enterprises (SMEs). This study focused electronics firms in Machakos Town, Machakos County, Kenya. A mixed ...