Browsing School of Business & Economics by Subject "Competitiveness"
Now showing items 1-2 of 2
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Competitive Marketing Competencies of Dairy Cooperatives in Machakos County, Kenya
(2018)The objective of the study was to explore the competitive marketing competencies of Dairy Cooperatives in Machakos County, Kenya. The competencies were explored with respect to customer perspective competencies, competitors’ ... -
Factors Influencing Competitiveness of Small and Medium Enterprises (SMEs) in Nairobi County, Kenya
(2017-05)The purpose of this study was to examine factors influencing firm competitiveness among the Small and Medium Enterprises in Nairobi, Kenya. Specifically the study set out to examine the influence of strategic leadership, ...
