Browsing Machakos University Journal of Science and Technology by Subject "Switching behavior"

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    • A Review of Literature on Product Differentiation Strategy and Brand Loyalty 

      Mwabu K, Angelyne Muthoni; Munyoki, Justus (Machakos University Press, 2022-04)
      The concept of product differentiation goes back to the early 20th century when there were hardly any models of differentiated products. Incremental differentiation of products and services is the main variable that helps ...